Category: Marketing for Local Businesses

Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.

Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?

Event planners expect elevated mocktails, embedded sustainability, and family-style catering to take off this year.

Original research is one-of-a-kind content. But if you don’t promote it, that uniqueness won’t help your business. To help attract an audience, follow one or more of these five research promotion ideas.

Destinations use government-backed grants—also known as subvention programs—to entice organizers and meeting planners to host their gatherings in their cities.

Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.

With the right staffing strategy, you’ll be ready to tackle any challenge.

SEARCH Foundation is raising money now to help event profs in need evacuate and find shelter. Chairperson Kate Patay also takes us through the organization’s origins and impact.

Here’s what to expect from this year’s events—from emerging technologies and Gen Z’s influence to a renewed focus on authenticity and personalized experiences.

The largest B2B cannabis event brought 30,000 attendees to Las Vegas and more than doubled its partnerships this year.