Category: Marketing for Local Businesses
Incentive trips are more than just rewards—they’re investments in your team’s future. Here are five trends to know about for 2025.
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
The team at experiential event-design agency VDA identifies latest industry trends.
The Event Leaders Exchange is an invitation-only community for global heads of events at the likes of Google and S&P Global. After two years of gathering in the U.S., the exclusive group spread its wings to Berlin.
Finding the right moderator can make or break a panel discussion. Here’s where to find them—and the essential skills that set the best ones apart.
It’s been almost two years since generative AI burst onto the radars of tech and digital professionals worldwide. Since then, the conversation hasn’t stopped, and the developments keep coming. Not even 18 months ago, we found that ChatGPT’s local search capabilities were pretty poor. Fast-forward to now, and ChatGPT-4 enables users to search the web […]
The internet is a trove of quotes and statistics, leaving breadcrumb trails over time that can make it almost impossible to find the original source. For example, did you know that the famous statistic where 70% of businesses fail can’t actually be attributed to an original source? So, next time you’re looking for a juicy […]
Facebook has just announced a ‘Gen-Z focused redesign’ in a bid to rival popular apps like TikTok. The redesign will feature a ‘Local’ specific tab that will group together local community-specific features, such as Marketplace, Groups, and Events. Image source: Tech Crunch Local content will also begin to be featured in a user’s feed, showcasing […]
As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re at. As a consultant or agency owner, that might involve reflecting on your business goals for the year and thinking about what you want to […]
In today’s fiercely competitive online world, a strong local SEO strategy isn’t just a nice-to-have—it’s a game-changer. Businesses of all sizes depend on local SEO to attract nearby customers, dominate local search results, and boost their bottom line. Whether you’re a freelancer helping small businesses thrive, part of an agency managing multi-location campaigns, or working […]