When you think of San Diego’s food scene, you might imagine fish tacos or fresh poke bowls. But there’s something else heating up the dessert game. ChurroBuzz has taken an iconic Latin dessert and reimagined it for a contemporary audience hungry for both nostalgia and novelty. From churro sundaes loaded with handcrafted ice cream to vegan-friendly churro bites and even savory churro sliders (yes, you read that right), ChurroBuzz isn’t following trends—it’s creating them. Locals are lining up, influencers are posting nonstop, and the buzz? It’s deliciously loud.
Business Overview: ChurroBuzz’s Story and Standout Creations
Founded in 2021 by San Diego natives and life partners Carla Martinez and Jordan Fields, ChurroBuzz started as a humble dessert cart parked outside community fairs and beach boardwalks. Inspired by Carla’s Mexican heritage and Jordan’s culinary training, the duo aimed to reinvent the traditional churro with a gourmet twist.
After gaining traction through viral TikTok videos and repeated sold-out nights, ChurroBuzz transitioned into a permanent location in the bustling North Park neighborhood. Today, the business has grown into a full-fledged dessert lounge, where churro fans of all ages indulge in creations like:
What sets ChurroBuzz apart is its innovative menu. While staying true to the classic churro’s crunchy-gooey balance, they experiment with flavors like Thai tea, matcha glaze, and seasonal infusions (pumpkin spice churros, anyone?).
ChurroBuzz is more than a dessert shop—it’s a full participant in San Diego’s evolving cultural fabric. The duo behind the brand have consistently partnered with local schools and nonprofits through initiatives such as “ChurroChange,” which donates a portion of proceeds every month to youth mentorship programs.
On weekends, the shop hosts pop-up booths during farmers markets and collaborates with neighboring small businesses like local coffee roasters, artists, and food trucks. Their regular Community Churro Nights offer live music, poetry readings, and discounted churros—a flavorful fusion of food and fellowship.
During the height of the pandemic, ChurroBuzz launched a “Sweet Relief” campaign, providing free churro kits to healthcare workers and first responders. These actions have earned them numerous local accolades, including a recent spotlight on San Diego’s Channel 10 News and a “Tastemaker of the Month” mention in San Diego Eater.
It’s one thing for a business to offer great products. It’s another for customers to shout their delight from the rooftops—and Yelp. Fortunately for ChurroBuzz, they enjoy a 4.9-star average rating across Google, Yelp, and DoorDash. Here’s what fans have to say:
“Think you’ve had churros before? Think again. The Thai tea glaze is LIFE-CHANGING. Also, big love to the staff who are super warm and welcoming.” – Lily D., San Diego
“Took my kids here on a Saturday afternoon after soccer practice. Let’s just say we’ve started a weekly tradition. These aren’t just churros—they’re an experience.” – Mike H., La Jolla
“Honestly, I would drive from Los Angeles just for their churro tacos. Plus, you can tell this place genuinely cares about its community. Five stars forever.” – Cynthia M., Los Angeles
The ambiance of their North Park flagship store also contributes to the allure—with Moroccan lanterns, neon signage reading “Stay Sweet, San Diego,” and an open-kitchen concept that lets you watch your churros being made fresh, there’s as much for the eyes as for the tastebuds.
All images courtesy of ChurroBuzz. Used with permission.
These visuals only scratch the surface of the colorful branding and presentation that make ChurroBuzz not only a fan-fave but an Instagram darling. It’s no wonder their hashtag #ChurroBuzz has amassed over 100,000 posts on TikTok alone.
If you’re in San Diego and haven’t yet made your pilgrimage to ChurroBuzz, consider this your dessert wake-up call. Swing by their flagship North Park location, follow them on Instagram @ChurroBuzzSD for the latest flavor drops, or order online for delivery that brings the buzz right to your door.
And if you’re as inspired by ChurroBuzz as we are, explore more sensational local businesses like this on CompaniesByZipCode.com. Whether you’re looking for a late-night snack, a place to celebrate with friends, or a taste of innovation, your next local favorite is only a zip code away.
Stay sweet, San Diego—and keep supporting the businesses that make our neighborhoods uniquely delicious.