Local Business Spotlight: The Brew Lab – Brewing Innovation and Community in Kansas City
If you stroll down the bustling streets of Overland Park, Kansas, you’re likely to catch the rich aroma of freshly brewed hops wafting through the neighborhood.
That delightful smell? It’s coming from The Brew Lab, one of Kansas City’s most beloved and innovative craft breweries. Recently featured in local media and topping the “Most Visible Brands” section of CompaniesByZipCode.com for 66204, The Brew Lab isn’t just slinging pints—it’s blending innovation, education, and community spirit, all in one innovative taproom.
As the craft beer scene continues to surge nationwide, The Brew Lab stands out not just for its exceptional beverages but for its unique mission: empowering beer enthusiasts to become brewers themselves. With a dual identity as both brewery and educational space, it’s fast becoming a cornerstone business in the thriving South Johnson County area.
Why This Brewery is Tapping Into Everyone’s Hearts
Think drinking great craft beer is fun? Wait until you brew your own. That’s the mantra behind The Brew Lab’s explosive popularity and a big reason it’s catching attention on Instagram, Yelp, Facebook, and various KC-area media outlets. Whether you’re a seasoned brewmaster or simply curious about hops and ferments, this place offers something few others do—a genuine brewing experience for everyone.
Table of Contents
Business Overview
Name: The Brew Lab
Location: 7925 Marty St, Overland Park, KS 66204
Industry: Craft Brewery & Brewing Education
Website: brewlabkc.com
Founded in 2013 by beer-loving entrepreneurs Jason Degarmo and James Hudnall, The Brew Lab started as a small facility offering homebrewing kits and classes. But their ambitions (and local support) grew fast. Today, it’s a full-scale brewery and gastropub, complete with a retail store, brewing labs, event spaces, and a full-service kitchen churning out mouth-watering eats to complement your pint.
The business’s hallmark? Its “Brew-It-Yourself” Lab Program. Anyone—from corporations planning team-building events to solo enthusiasts preparing their first batch—can book time in The Brew Lab’s professional setup, develop a recipe with expert guidance, and leave with their personalized brew. It’s the intersection of education, craft, and creativity—all inside a local business hub.
Notable offerings include:
- On-Tap Selections: Featuring 20+ rotating beers brewed in-house.
- DIY Brewing Station: Reserve a brewing kettle and start your own beer.
- Gastropub Menu: Think beer cheese pretzels, gourmet burgers, and locally-sourced entrées.
- Private Events and Classes: Host a wedding party or take a full “Brew U” orientation on beer-making basics.
With its combination of learning and libation, The Brew Lab is more than just a bar—it’s a beer enthusiast’s classroom and community watering hole in one.
Community Impact
In a time when many small businesses struggle to define their role beyond profit, The Brew Lab lives and breathes community integration. Their involvement spans far beyond the brewery’s brick-and-mortar with initiatives and efforts that drive local pride and economic growth.
Supporting Local Commerce
The Brew Lab sources ingredients from regional suppliers, collaborates with local vendors for merchandise, and frequently invites Kansas City-area food artisans to participate in pop-up events and tap takeovers.
Fostering Educational Growth
Their “Brew U” program and “Small Batch Saturdays” are educational events that don’t just entertain—they teach. From high school chemistry teachers to corporate teams, The Brew Lab offers tailored classes on fermentation science, recipe building, and brewery equipment. Much of this flows back into the community through university partnerships and workshops with local schools.
Charitable Contributions and Partnerships
A strong supporter of the arts and nonprofit sphere, The Brew Lab has partnered with local charities like Harvesters – The Community Food Network, and Kansas City Pet Project. It runs seasonal donation drives, hosts fundraising trivia nights, and brews limited-edition beers with proceeds supporting causes like childhood education and animal welfare.
Simply put, The Brew Lab is crafting more than beer—it’s crafting community connections.
Customer Experience
Step inside The Brew Lab and you’re not just another customer. You’re a potential brewer, a welcome guest, and—if you stay long enough—a part of the family.
What Customers Are Saying
Across consumer review sites like Yelp and Google Reviews, The Brew Lab consistently earns 4.5 to 5-star ratings.
“I had zero brewing experience, but the staff didn’t just teach me—they made it fun. I walked out feeling like a sudsy Einstein!” – Mark R., Overland Park
“This place nails it. Unique beers, friendly faces, and the garlic fries? Absolute perfection.” – Hannah T., Kansas City
“We hosted our company event here, and it’s hands-down the best decision we made. Bonding over brewing? Genius.” – Marcus D., Olathe
Social Buzz
With over 15K Instagram followers and growing, The Brew Lab has built a strong visual brand showcasing behind-the-scenes brewing shots, beer-tasting clips, and heartfelt community moments. Their funny reels, pun-heavy beer names, and bartender highlight videos routinely climb Kansas City’s trending feeds.
Interior & Atmosphere
Imagine industrial chic meets neighborhood charm. Exposed brick walls, copper brewing tanks gleaming in the open floor plan, and pub-style seating create a space that’s both professional and cozy. The ambiance is elevated further by local art installations and rotating live music on weekends.
Their pet-friendly patio and seasonal beer garden are big hits during warmer months—perfect for casual meetups, date nights, or lazy Sunday sessions.
Visual Elements
All images courtesy of The Brew Lab / Used with permission.
Call to Action
Planning your next weekend stop? Curious about what makes Kansas City’s beer scene tick? Whether you just want to sip something new or learn about brewing from the ground up, The Brew Lab deserves a top spot on your radar.
📍 Visit them at 7925 Marty St, Overland Park, KS, or explore their events and current beers at brewlabkc.com.
❤️ Share this spotlight with beer lovers and local business supporters! Use #LocalBrewSpotlight and tag @CompaniesByZipCode to spread the word.
🔎 Looking for more standout businesses in your area? Discover trending local gems at CompaniesByZipCode.com under “Most Visible Brands” and support your neighborhood’s entrepreneurial spirit.
Cheers to community. Cheers to innovation. Cheers to The Brew Lab.