Several bakeries make great bread, but how many make heritage a key ingredient? From stone-ground heirloom flour to natural leavening and wood-fired ovens, Gusto Bread isn’t just baking bread—they’re breathing life into centuries-old traditions. This isn’t just a bakery. This is where stories are told through masa madre, molletes, and maíz. With a cult following that spans social media shout-outs, national recognition in food publications, and loyal queues every morning before doors open, Gusto Bread isn’t a local secret anymore—it’s a local legend in the making.
Gusto Bread is more than your average neighborhood bakery—it’s an artisanal, Latinx-inspired bakehouse that prides itself on honoring its roots while embracing modern sustainability. Since opening its doors in Long Beach’s historic “Retro Row,” this artisan bakery has drawn national attention from major food publications such as Eater LA and the New York Times for its unapologetically unique approach to baking. Their use of whole grain heirloom flours, a starter born out of patience and love, and intuitive baking techniques steeped in tradition distinguish them in a city full of culinary risk-takers.
Owners Arturo Enciso and Ana Belén Salatino began Gusto Bread as a home-based microbakery, selling handcrafted sourdough loaves to friends and family before moving to local farmers’ markets. In 2020, amid the COVID-19 pandemic, they opened their brick-and-mortar shop—an ambitious leap that quickly transformed Gusto Bread into one of Long Beach’s most sought-after food destinations.
Their mission? To celebrate Latin American food culture through naturally leavened pan dulce, breads, and seasonal treats, all made with organic ingredients, no preservatives, and an unflinching dedication to quality.
Gusto Bread’s menu features a rotating cast of traditional and inspired bakes including:
These are not only delicious offerings—they’re edible stories wrapped in culture and elevated by craftsmanship.
Gusto Bread is deeply woven into the cultural fabric of Long Beach. As an openly Latinx-owned and operated business, they are trailblazers in preserving and reintroducing traditional Indigenous and Latin American cooking techniques.
By sourcing ingredients from regional farmers and indigenous grain producers like Tehachapi Heritage Grain Project, Gusto Bread directly supports California’s sustainable agriculture. Their choice to work with stone-milled, whole-grain flours furthers regenerative farming practices—providing healthful, nutrient-rich products to the community while restoring biodiversity to local farmlands.
Local collaboration isn’t just a buzzword for Gusto Bread. They frequently participate in community fundraisers, contribute to food justice organizations like Long Beach Fresh, and host educational baking classes to teach locals the methods behind their masa madre.
Step inside Gusto Bread and you’ll find more than just treats—you’ll discover hospitality layered in every detail, much like their laminated Oaxaca rolls.
With nearly 5-star ratings across Google, Yelp, and Instagram, it’s clear that guests feel the love—with quotes like:
“The best sourdough I’ve ever had, hands down. Their pan de elote tastes like something my abuela would make, but somehow elevated.” — Liliana M., Long Beach resident
“I drive from Downtown LA every Saturday to grab their conchas and molletes. Worth every mile and minute.” — Brian T., LA-based food blogger
“Get there early—their croissants sell out fast, for good reason. Decadent yet homey, just magic.” — Ruth E., Yelp Reviewer
Many customers mention the warm interactions with staff, attention to detail, and a welcoming environment that makes you feel like you’ve stepped into a family kitchen.
From the charming open bakery layout that allows guests to watch the baking process in action to the warm wood finishes and vibrant tiles inspired by Latin design, Gusto brilliantly merges aesthetics with authenticity. Lines routinely form early, creating an anticipatory buzz that’s become a part of the culture.
(All images credited with permission courtesy of Gusto Bread and used for promotional purposes.)
The visual experience of Gusto Bread is nearly as impressive as its flavors. Rich golden-brown crusts, intricately layered pastries, and vivid colors from fresh ingredients make every item Instagram-worthy. Their feed (@gustobread) is an ever-evolving artpiece that highlights their artisanal process, special releases, and behind-the-scenes moments.
You don’t need a passport to explore bold new flavors and old-world techniques—you just need to visit Gusto Bread in Long Beach, CA. Whether you’re a local or visiting the area, Gusto offers an unforgettable stop worthy of planning your day around.
Support your local artisan bakery by stopping by, following them on social media, grabbing an espresso and pan de maíz, and sharing your experience with fellow food lovers. Help keep traditional baking thriving and discover more amazing local businesses just like Gusto Bread by browsing CompaniesByZipCode.com—your passport to the most visible and valuable brands around the country.
Visit Gusto Bread:
2710 E 4th St, Long Beach, CA 90814
Open Wednesday through Sunday, 8 AM–3 PM (or until they sell out!)
Website: www.gustobread.com
Instagram: @gustobread
Explore more community gems by zip code at CompaniesByZipCode.com and join us every week as we celebrate the heart, hustle, and heritage of America’s local businesses.