Using content links to power up secondary properties
Boosting the authority of backlinks is essential for improving search engine rankings. One way to achieve this is by using content links to power up secondary tiers. There are two main ways to use this method:
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Backlink to your backlinks:
If you have obtained a link from a site with moderate domain authority, you can use this technique to increase the authority of that webpage and make the original link more powerful.
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Rank secondary properties:
You can use this method to improve the search engine ranking of secondary properties such as YouTube videos, Facebook pages, and local directories.