Local Business Spotlight: Brooklyn Blooms – Cultivating Joy & Culture One Flower at a Time
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Page Hook
Imagine walking down a quiet street in Brooklyn, your day humming along quietly, when you round a corner and are suddenly met with a vibrant explosion of color, fragrance, and charm. That moment of surprise, that burst of life—that’s exactly what Brooklyn Blooms delivers. This Black-owned floral studio is not only transforming how the borough experiences flowers but is redefining how nature, heritage, and local business intersect. If you think a flower shop is just about roses and daisies, think again. Brooklyn Blooms is a movement.
Table of Contents
Introduction
In the heart of Bedford-Stuyvesant, Brooklyn, resides a gem that’s brightening up weddings, city corners, and hearts alike—Brooklyn Blooms. Founded by the talented and visionary LaParis Phillips, Brooklyn Blooms isn’t your average floral design studio. A recent surge of attention in local media and social platforms has put this business in the spotlight, not just for its gorgeous floral designs, but for its mission: blending art, culture, and community through flowers. As one of the “Most Visible Brands” listed on CompaniesByZipCode.com, Brooklyn Blooms exemplifies what it means to be a vibrant, meaningful force in both commerce and culture.
Business Overview
Business Name: Brooklyn Blooms
Owner: LaParis Phillips
Location: 730 Nostrand Avenue, Brooklyn, NY 11216
Industry: Floral Design, Events, Retail Boutique
Website: brooklynbloomsnyc.com
Founded in 2017, Brooklyn Blooms began as a dream—quite literally. LaParis Phillips, with a background in fashion and stage production, envisioned a place where flowers could tell stories. Inspired by her grandmother’s yard and infused with African-American cultural aesthetics, LaParis turned a small storefront into a creative hub of fresh stems and meaningful moments.
What sets Brooklyn Blooms apart is its artistic flair. No generic arrangements here. Every bouquet is a layered work of art, influenced by fashion design, architectural form, and the natural world. From avant-garde wedding installations to elegant desk bouquets, Brooklyn Blooms thrives on the unexpected. You’re just as likely to see proteas and poppies as roses and baby’s breath.
And it’s not just flowers. The boutique also offers curated gifts, candles, home decor, and hosts frequent floral arrangement workshops. Every product tells a story, and each interaction feels like a celebration.
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Community Impact
Brooklyn Blooms is more than a flower shop—it’s a local cultural landmark. During the height of the COVID-19 pandemic, the business pivoted quickly to offer socially distanced deliveries and “floral therapy” packages to healthcare workers and homebound clients. That move wasn’t just about survival—it was a lifeline for a community in isolation.
The shop regularly partners with local artists and hosts community-based events like sidewalk bouquet bars, floral classes for kids, and cultural heritage pop-ups. One event, “Blooms and Beats,” combined live R&B performances with interactive flower crown workshops, drawing residents from all across NYC and reminding everyone why local businesses matter.
Through hiring local creatives and championing sustainability in floral sourcing, Brooklyn Blooms puts its money where its petals are. Their commitment to local growers and ethical suppliers ensures not just beauty, but impact.
In June, the store also held a Pride Month installation in collaboration with LGBTQ+ visual artists, transforming its storefront into both a floral canvas and a safe space for self-expression.
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Customer Experience
What sets Brooklyn Blooms apart is the customized and personal feel clients rave about. You won’t find mass-produced arrangements here. Instead, customers collaborate with the florists to co-create designs that feel like them.
One customer, Armani D., left a Google review saying:
“Brooklyn Blooms turned my wedding day into a fairytale. Not only were the arrangements breathtaking, but LaParis also brought such good energy—it felt like an old friend was designing my wedding. Fifty stars!”
Another reviewer writes:
“I walked into Brooklyn Blooms after a rough day. Within ten minutes, I left with a beautiful bunch of sunflowers and a smile. It’s not just a shop—it’s therapy.”
The store’s user-friendly website adds another layer of convenience, featuring a full gallery of offerings, delivery options across all boroughs, and seasonal specials. Subscriptions are especially popular—clients receive handcrafted bouquets weekly or monthly, perfect for homes, offices, or thoughtful gifts.
Notably, their Instagram (@brooklynbloomsnyc) has developed a cult following. With over 28k followers, their visually stunning posts offer daily doses of floral beauty, DIY inspiration, and moments from LaParis’s behind-the-scenes life. It’s flower content, elevated.
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Visual Gallery
The warm and inviting interior mirrors the creativity behind every bouquet.
Founder LaParis Phillips building a cascading installation for a Brooklyn wedding.
Community members gather for one of the popular “Blooms and Beats” floral workshops.
Note: All images reproduced with permission from Brooklyn Blooms social archive and photographers.
Call to Action
Planning a wedding? Looking to light up your living room with seasonal flair? Or maybe you just need a pick-me-up? Brooklyn Blooms is your answer. Visit their storefront at 730 Nostrand Avenue or explore offerings online at brooklynbloomsnyc.com.
Better yet, discover other extraordinary businesses like Brooklyn Blooms on CompaniesByZipCode.com, where we shine a light on the enterprises that give neighborhoods like Bed-Stuy their heartbeat.
Support Local. Celebrate Craft. Buy Beautiful.
Make your next bouquet one that tells a story.
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Stay tuned for next week’s Local Business Spotlight, where we peel back the door on another community changemaker you’ll want to meet.
