In the age of mass production and generic flavors, what sets a local bakery apart? In the case of Craft & Crumb, it’s the perfect storm of tradition, innovation, and heart. Recently featured in the Asheville Citizen-Times and trending across local foodie Instagram feeds, this bakery is not only capturing taste buds but building community around every handcrafted loaf. From partnering with local farms to hosting sourdough workshops on weekends, Craft & Crumb is redefining what a neighborhood bakery can be. Whether you’re a bread purist, a croissant connoisseur, or just craving a cozy corner to sip your lavender latte, you’ll want to keep reading—we promise, it’s worth every crumb.
Craft & Crumb Bakery is one of Asheville, North Carolina’s most recognizable culinary destinations and a standout star on CompaniesByZipCode.com’s “Most Visible Brands” list. Specializing in handcrafted baked goods made with locally sourced ingredients, Craft & Crumb is the proud product of owner and head baker, Emily Foster. With its quaint yet modern storefront, vibrant interior, and the smell of fresh yeast and butter always in the air, this bakery has become a cherished staple in the 28801 zip code—and for good reason.
Whether you’re a first-time visitor or a longtime regular, walking into Craft & Crumb feels like stepping into a neighbor’s warm kitchen. It’s a place where creativity meets tradition, and where each bake tells a story rooted in community values, sustainable practices, and a deep love for the culinary arts.
Craft & Crumb began in 2017, when longtime pastry chef Emily Foster decided to pivot from her rigorous restaurant career to build something more personal. “I wanted to return to the essence of baking—working with my hands, connecting with local producers, and serving something that felt authentic,” Emily shared in a recent interview with Mountain Living Magazine.
Starting from a small shared kitchen and selling at weekly farmers markets, Craft & Crumb gradually gained a devoted following. The bricks-and-mortar location opened in 2019, established as a haven for handmade goods. From day one, the mission was simple: celebrate the craft of baking while honoring the community that makes it possible.
Each loaf of bread is made with wild yeast starter cultivated in-house. Pastries like the almond croissants or the lemon-thyme morning buns showcase a rotating selection of seasonal ingredients sourced from farms like Hickory Nut Gap and Flying Cloud Farm.
What sets Craft & Crumb apart in a city bursting with culinary talent is its commitment to both innovation and simplicity. Here are just a few customer favorites that always fly off the shelves:
A staple of the bakery, this classic sourdough is known for its crackly crust, chewy interior, and slight tang—perfect for everything from sandwiches to dipping into olive oil.
A local favorite, this pastry combines floral and buttery notes, balanced elegantly with a hint of sweetness from local beeswax-filtered honey.
These flaky, savory biscuits are a breakfast-time must-have, particularly when paired with housemade pimento cheese.
Craft & Crumb is known for its bold, farm-to-fork mentality. Seasonal galettes change monthly and include combinations like peach-rosemary, apple-ginger, and tomato-basil with goat cheese.
All items are made fresh daily in small batches to ensure quality and minimize waste—a key component in the bakery’s eco-conscious philosophy.
More than just a bakery, Craft & Crumb is proudly engaged in Asheville’s vibrant community life. Monthly events, such as “Bread & Book” club nights and sourdough workshops, are designed to build connection through shared experiences around food.
In addition to events, Craft & Crumb actively contributes to local non-profits and food security initiatives. A portion of proceeds from each Friday’s sales supports Manna FoodBank, and surplus bread is donated to shelters across the Buncombe County area.
Emily also partners with area schools to offer internships and apprenticeships for young culinary talent, making Craft & Crumb a launching ground for the next generation of local bakers.
Customer feedback plays a vital role in shaping any successful business, and at Craft & Crumb, reviews are a testament to the care they put into every recipe. Here’s what customers are saying:
“Craft & Crumb has completely ruined store-bought bread for me—in the best possible way. Their sourdough is magic in loaf form.”
– Sarah M., Google Review
“It’s not just a bakery, it’s an experience. Between the friendly staff, the aroma of fresh pastries, and the creative menu—this is my go-to comfort stop downtown.”
– Marcus A., Yelp Reviewer
“The honey-lavender croissant was a revelation. Equal parts buttery and poetic.”
– Elise K., Facebook Comment
Reviews across Platforms consistently highlight Craft & Crumb’s attention to detail, friendly personalization, and unwavering commitment to quality. The bakery boasts a 4.9-star rating on CompaniesByZipCode.com, and is regularly featured in curated food guides for Asheville visitors.
Above: The charming blue façade of Craft & Crumb on Lexington Avenue.
Above: Morning rush of pastries including the famed almond croissants and seasonal galettes.
Above: Emily teaching a weekend sourdough class with enthusiastic locals and visiting tourists.
Note: All images used with permission from Craft & Crumb’s media team.
If you’ve never visited Craft & Crumb, there’s never been a better time. With the fall season in full swing, the bakery is rolling out new harvest flavors like their Apple-Pecan Cardamom Tart and Pumpkin Seed Artisan Loaf. Beyond the treats, you’ll find genuine warmth and creativity unmatched in chain establishments.
Whether you’re local to Asheville or passing through the Appalachian foothills, stopping into Craft & Crumb is an invitation to slow down, savor the moment, and support a business that gives back as much as it receives.
Craft & Crumb Bakery represents the best of what local business can be—rooted in service, enriched by talent, and sustained by community love. At CompaniesByZipCode.com, we continue to spotlight exceptional local businesses like this one, helping consumers connect with standout service providers in their neighborhood.
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Support local. Taste the difference. Join the movement—one crumb at a time.