Local Business Spotlight: Main Street Coffee Roasters

Welcome to this week’s edition of the Local Business Spotlight from CompaniesByZipCode.com, where we shine a light on the businesses that shape and serve our neighborhoods. Today, we’re diving into the rich aroma and robust community legacy of Main Street Coffee Roasters, a buzzing local café and micro-roaster nestled in the heart of Asheville, North Carolina.

Main Street Coffee Roasters isn’t just a place to grab your daily caffeine fix – it’s a hub of creativity, a magnet for locals and visitors alike, and a powerful force for good within its community. With roots as deep as their coffee notes, this family-run business is grinding more than beans – they’re grinding out a culture of connection, sustainability, and flavor that reverberates throughout the city.

What makes Main Street Coffee Roasters stand out in a region famed for craft and culinary innovation? Keep reading – the brew is just beginning to steep.

Table of Contents

• Introduction
• Business Overview
• Community Impact
• Customer Experience
• Visual Tour of Main Street Coffee Roasters
• Call to Action

1. Introduction

If you’ve strolled along Asheville’s vibrant downtown, chances are you’ve caught the scent of freshly roasted espresso in the air and followed it to Main Street Coffee Roasters. Tucked inside an industrial-chic corner at 14 N Main Street, Asheville, NC 28801, this artisanal coffee house has become a local favorite and a beacon for quality, ethics, and community spirit.

From sourcing fair-trade beans and roasting them in small batches on-site to curating cozy corners for spontaneous poetry readings or tech-free gatherings, Main Street Coffee Roasters has brewed itself into the cultural and economic fiber of the city.

Keep an eye out — this is more than just a coffee shop; it’s a microcosm of what makes Asheville thrive.

2. Business Overview

A Cup of History

Founded in 2016 by longtime Asheville natives Rachel and Thomas Hawthorne, Main Street Coffee Roasters began with a simple mission: to offer ethically sourced, meticulously roasted coffee that reflects the richness of its community. Their passion for coffee was born through travel and nurtured through partnerships with small farmers around the globe.

Today, what started as a garage-based roasting project has transformed into a multi-functional space that serves as both a café and a roasting lab. Walk in, and you’re hit with the sights of glossy espresso machines, scent trails of earthy Sumatran blends, and the unmistakable warmth of community.

Offerings That Stand Out

Main Street Coffee Roasters offers a full menu of gourmet espresso drinks, seasonal beverages (like their fall-famous Pumpkin Spice Chai), cold brews, and pour-overs, all crafted by baristas with latte art skills that rival Monet. They also sell their own line of freshly roasted coffee beans — including single-origin varieties and house blends — both in-store and online.

Highlights include:

• “Mountain Sunrise” House Blend (Medium roast, notes of caramel and citrus)
• Single-Origin Ethiopian Yirgacheffe (Floral, tea-like, with bright acidity)
• Nitro Cold Brew on Tap
• Artisan Pastries from Local Bakers

Their subscription service allows customers from across the country to receive freshly roasted beans at their doorstep, bringing a touch of Asheville’s charm nationwide.

3. Community Impact

Empowering Local Economies

As a business deeply rooted in ethical sourcing and local partnerships, Main Street Coffee Roasters supports more than just coffee farmers. They prioritize buying local whenever possible – from milk sourced from nearby dairy farms to pastries supplied by Wildflower Bakes, another local woman-owned business.

They employ over 25 people from the Asheville area and emphasize inclusive hiring practices, often offering internships and barista training to local high school students interested in hospitality careers.

Sustainability in Every Sip

Main Street is committed to sustainable practices. Their to-go cups are 100% compostable, and they’ve implemented a cup reuse incentive program. They also power part of their roaster lab using solar panels installed in 2021, marking another green initiative in their eco-conscious operations.

Giving Back to the Community

Whether donating coffee for community fundraisers or hosting monthly open mic nights for local artists, Main Street Coffee Roasters is a cornerstone for creativity and connection. During the COVID-19 pandemic, they launched the “Coffee For Caregivers” initiative, delivering nearly 1,000 free cups of coffee to frontline workers at local hospitals.

4. Customer Experience

What Locals Are Saying

Main Street Coffee Roasters ranks at the top of Asheville’s café scene on CompaniesByZipCode.com and garners consistent five-star reviews across social media and Google.

Here’s what customers have to say:

“This is as close to heaven in a cup as you’re going to get. The staff greets you by name, the coffee is out of this world, and the vibe is unmatched.” – Leslie M., Local Guide on Google Reviews.

“I always stop by when I’m in town. You truly feel part of something when you’re at Main Street. The baristas don’t just serve coffee – they serve community.” – Josh K., Yelp

Stand-Out Features

• Free Wi-Fi and charging stations for remote workers and students
• Dog-friendly patio area
• Monthly “Roast & Learn” events educating customers about bean origins and roasting techniques
• “Pay It Forward” wall where people can buy extra drinks for someone in need

Their dedication to creating an accessible, friendly space shows in every detail, from disability-friendly entrances to inclusive menu options for dietary restrictions (think oat milk, gluten-free muffins, and sugar-free syrups).

5. Visual Tour of Main Street Coffee Roasters

Image 1: A cozy interior shot of Main Street Coffee Roasters, showing wooden communal tables, hanging plants, and baristas in action behind the espresso bar.

Image 2: A close-up of coffee beans being roasted in a gleaming Diedrich roaster, with steam rising and golden light filtering in.

Image 3: Smiling customers at the outdoor patio, sipping iced lattes beneath string lights during a weekly Friday night music session.

(Note: All images used have been provided with permission by Main Street Coffee Roasters.)

These visuals highlight the eclectic and inviting atmosphere that sets Main Street apart from the average café. It’s a place you experience — not just visit.

6. Call to Action

Ready to taste what all the local buzz is about? Whether you’re a coffee connoisseur, a traveler exploring Asheville, or a resident looking for a vibrant new hangout, Main Street Coffee Roasters invites you through their doors.

Visit them at:
Main Street Coffee Roasters
14 N Main Street
Asheville, NC 28801
Hours: Mon–Sat: 7 AM – 6 PM | Sun: 8 AM – 3 PM
Website: www.mainstreetcoffeeavl.com

Find them on Instagram @MainStreetCoffeeAVL for the latest events and brews!

Don’t forget to share this spotlight with your fellow coffee lovers and explore other incredible businesses in your area by searching by zip code on CompaniesByZipCode.com. We make it easy to connect with small businesses that make a big impact — just like Main Street Coffee Roasters.

Your next cup of joy is just a zip away.