Coffee Shop Spotlight: Roasted & Rooted

Coffee isn’t just a drink—it’s a ritual, a connector, and for many, the start of a great day. In the heart of Asheville, North Carolina, a local gem known as Roasted & Rooted is redefining what a neighborhood café can be. Nestled in the vibrant 28801 ZIP code, Roasted & Rooted has quickly become Asheville’s favorite hangout spot, trending across local feeds and buzzing in community conversations. This isn’t just a place for your morning cup; it’s a hub of connection, creativity, and community pride.

Why You Should Keep Reading

What makes Roasted & Rooted different from any other coffee shop? It’s the kind of place where the espresso is as strong as the community spirit, where local art fills the walls and local flavors fill your cup. This article dives deep into why this small business has captured Asheville’s heart—and why your next coffee stop should be here. You’ll get to know the backstory, meet the passionate founders, view stunning visuals, and discover honest reviews straight from loyal customers.

Let’s explore what makes this local treasure so extraordinary.

Table of Contents

• 1. Introduction
• 2. Business Overview
  • The Birth of Roasted & Rooted
  • What They Offer
  • What Sets Them Apart
• 3. Community Impact
  • Supporting Local: More Than a Motto
  • Live Music, Makers, and Monthly Meetups
• 4. Customer Experience
  • Hear It from the Locals
  • A Sip of Something Different
• 5. Visual Gallery
• 6. Call to Action

Introduction

In today’s age of big chains and instant coffee, local coffee houses like Roasted & Rooted bring something invaluable: heart. Since opening in 2021, Roasted & Rooted has quickly become a cornerstone of downtown Asheville’s social and cultural scene. Mention “best coffee in Asheville” on any local subreddit or Facebook group, and Roasted & Rooted is almost guaranteed to be on the list.

They’re not just brewing coffee—they’re cultivating community. Let’s take a closer look.

Business Overview

The Birth of Roasted & Rooted

Founded by siblings Sarah and Lucas Whitmore, Roasted & Rooted began as a passion project born from late-night espresso shots and long brainstorming sessions. Both Asheville natives, the pair was driven by a love for quality coffee and a desire to create a warm, welcoming space where creativity and connection could flourish.

In October 2021, they opened their doors in a quaint brick storefront on Lexington Avenue. Within months, their Instagram (roastedrootedAVL) gained traction, and their signature Nitro Maple Cold Brew started making headlines in local food blogs.

What They Offer

Roasted & Rooted goes beyond your average café menu. Yes, you’ll find artisan lattes, single-origin drip brews, and hand-pulled espresso shots—but you’ll also discover:

• Plant-based pastries sourced from local bakers
• Seasonal lattes using ingredients from neighboring farms (pumpkin spice made with actual roasted pumpkin!)
• A rotating menu of global-inspired small plates and toasts
• House-infused syrups (lavender-honey, smoked vanilla, orange-cardamom)

And it’s not just the menu that impresses. The shop doubles as a creative venue—hosting art shows, poetry nights, and intimate acoustic performances with local talent.

What Sets Them Apart

Three words: Care, Craft, Community. Roasted & Rooted is intentional about every touchpoint—from their fair-trade beans to their compostable to-go cups. They partner directly with small-scale farmers and prioritize sustainability in every facet of operation.

The shop interior itself is a blend of cozy earth tones, exposed brick, greenery-filled nooks, and vintage furniture—all curated by local designers. The vibe is unmistakably Asheville: charming, eclectic, and grounded in authenticity.

Community Impact

Supporting Local: More Than a Motto

Roasted & Rooted sources nearly all of its ingredients within a 100-mile radius—from the dairy milk produced by family-owned farms in Weaverville to the bread baked fresh daily in Hendersonville.

They also provide a rotating retail space for local artisans, featuring handcrafted ceramics, herbal teas, and custom coffee tumblers. “Every week, we spotlight a different maker or artist,” says co-founder Sarah Whitmore. “It turns customers into patrons of their neighbors’ crafts.”

Live Music, Makers, and Monthly Meetups

The team hosts monthly events like:

• Brew & Brush: A coffee and painting night led by regional artists
• Beans & Beats: Friday evening live music sessions with local indie bands
• Rooted Talks: A community speaker series on sustainability, wellness, and local entrepreneurship

These events are often donation-based, and proceeds typically support local nonprofits or mutual aid networks.

Customer Experience

Hear It from the Locals

A quick scroll through Yelp, Google Reviews, or the comments on their latest Instagram post will give you a taste of the love Roasted & Rooted receives from its patrons.

5-Star Yelp Review by Anna T.

“Finally—a place where the coffee, the people, and the playlist are all top-notch. I walked in on open mic night and ended up staying four hours. It feels like home every time I visit.”

Google Review by Marcus B.

“They have a seasonal maple cardamom latte that I can’t stop thinking about. Super friendly staff, and the morning light through the windows is chef’s kiss.”

Other frequent compliments noted in reviews include:

• Quick barista service despite the steady crowds
• Personalized latte art for kids and special occasions
• Pet-friendly patio seating with water bowls and treats

A Sip of Something Different

Unlike other modern cafés that can feel rushed or transactional, Roasted & Rooted emphasizes slow sips and meaningful moments. Customers repeatedly mention the feeling of belonging they get when they walk in—whether it’s their first visit or their fiftieth.

Visual Gallery

Note: All images used below are licensed via direct permission from Roasted & Rooted’s media kit and photographer @aimeecaptures.

These snapshots offer a small glimpse into the atmosphere that makes Roasted & Rooted so special.

Call to Action

Ready to experience Roasted & Rooted for yourself? Whether you’re an Asheville local or just passing through, this is a must-stop destination for coffee lovers, community seekers, and anyone looking to support local gems.

Here’s what you can do next:

• Visit the shop: 125 Lexington Avenue, Asheville, NC 28801
• Follow on Instagram: @roastedrootedAVL for seasonal latte drops and event updates
• Share this article with fellow coffee lovers and community supporters
• Explore more local favorites in Asheville by browsing our curated list on CompaniesByZipCode.com

Your next memorable cup of coffee could be just a ZIP code away.

Discover Local. Sip Local. Love Local.

Thanks for reading this week’s “Local Business Spotlight” on CompaniesByZipCode.com. Keep an eye out for more inspiring businesses that are keeping our communities vibrant, one story at a time.