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Discover a wellness initiative that’s redefining how we care for ourselves—and each other. Sunshine & Sage, an artisanal herbal apothecary and holistic wellness boutique, is sparking buzz across social media feeds and local lifestyle magazines alike. With a commitment to natural remedies, handcrafted self-care products, and community-conscious values, this thriving business is fast becoming a go-to destination for locals looking to reconnect with natural wellness and mindful living.
In a city pulsing with innovation and culture, what makes Sunshine & Sage stand out from the crowd? This isn’t just a shop where you buy bath bombs or tinctures; it’s a nurturing space where healing, learning, and community flourish. Whether you’ve been drawn in by their beautiful packaging on Instagram or heard about their free wellness classes from a neighbor, one thing is clear: Sunshine & Sage is more than a trend—it’s a movement. Let’s dive into what makes this business a beacon in Denver’s thriving small business scene.
Nestled in the atmospheric Highlands neighborhood of Denver, Sunshine & Sage was founded in 2019 by herbalist and community advocate Lily Tran. Drawing upon her Vietnamese-American heritage and years of clinical herbalism training, Lily opened the apothecary with a clear mission: To make herbal healing approachable, inclusive, and sustainable for everyone.
Sunshine & Sage sells a curated selection of organic products, including:
But it’s not just about the pretty jars lining their shelves—it’s about the intention behind every element. Each product is hand-blended on-site using ethically sourced, organic herbs. Sustainability is non-negotiable; they use recyclable packaging, compostable labels, and offer a refill station to reduce waste.
What sets Sunshine & Sage apart from competitors in the holistic space is their unwavering focus on education and transparency. Products don’t just contain “healing herbs”—they come with cards explaining how each ingredient works, where it’s sourced, and how to use it for optimal benefit. Whether you’re combating insomnia, navigating digestion issues, or seeking stress relief, there’s a personalized herbal option waiting for you.
In addition to their in-house brand, they also carry ethically aligned goods from local makers such as:
Customers can also schedule 1:1 consultations with certified herbalists, who help tailor products to specific health needs—bridging the gap between Eastern and Western health philosophies.
Sunshine & Sage isn’t just a retail space—it’s a learning hub. One of their fastest-growing initiatives is “Herb School,” a monthly rotating calendar of low-cost workshops covering topics such as:
Their community herbal series is booked out months in advance, often with waitlists. Courses are led by local wellness leaders from all backgrounds, ensuring diverse traditions and perspectives are represented.
This educational component aligns with their efforts to demystify herbal medicine. “We believe wellness shouldn’t be exclusive,” founder Lily Tran says in a recent interview. “We’re here to make health feel natural—not expensive, not elitist.”
Sunshine & Sage employs a team of eight Denver locals, all trained in herbal education and sustainability practices. The business is also active in local initiatives, including:
During the height of the COVID-19 pandemic, the apothecary donated over 2,000 immunity kits to local shelters and frontline workers. Today, they continue to be a key sponsor for city-wide wellness events like Denver Healing Arts Festival and Urban Earth Day Market.
Their community board—located right in the store—is a one-stop resource wall for anyone looking to plug into local healing networks, therapy groups, urban farming projects, and more.
One quick glance at their Google reviews or Instagram DMs and you’ll see a consistent theme: appreciation. Sunshine & Sage holds over 400 five-star reviews with praise ranging from rave product feedback to heartfelt thank-yous for their workshops.
Here are a few recent testimonials:
“Absolutely magical space. I came in looking for something to help anxiety and left with an herbal tea blend that changed my bedtime ritual forever. Staff was so knowledgeable and compassionate!” – Keisha M., Denver resident
“The community care they provide is unparalleled. Attended the ‘Winter Herbs for Immunity’ class and it truly empowered me to take control of my wellness. Now I only shop small for my health needs.” – Damien T., yoga instructor
“I was gifted a Sunshine & Sage Calm Kit and it was hands-down the best present ever. The lavender balm smells divine.” – Priya S., Boulder
Their Instagram—which boasts over 18K followers—is a feast for the senses, filled with calming reels, DIY herbal remedies, and behind-the-scenes glances at their creative process.
Note: All images used below have been provided by Sunshine & Sage and are used with permission.



If you’re in Denver, Sunshine & Sage is an absolute must-visit. Located at 3225 W. 32nd Avenue, it’s an easy walk from Highlands Square and a short drive from downtown. Store hours run from Tuesday to Sunday, 10am-6pm. They also ship nationwide, making it easy for nonlocals to experience their botanical magic.
Want to discover more businesses like Sunshine & Sage? Use CompaniesByZipCode.com to explore local apothecaries, artisan boutiques, and community-powered ventures in your area. Search by zip code, category, or specific business name. Supporting local has never been easier—or more rewarding.
In a world where wellness is often monetized and inaccessible, Sunshine & Sage offers a different path: one rooted in education, sustainability, and true compassion. They’ve grown from a humble herbal shop into a community ecosystem that empowers individuals while strengthening local ties.
As Lily Tran puts it, “Herbs aren’t a luxury—they’re a birthright. And our goal is to reconnect people with that truth.”
So, whether you’re looking for natural remedies, in search of a quiet moment, or simply want to support a business putting people before profit—Sunshine & Sage is worth the visit.
Support Local. Feel Better. Live Well.
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