Asheville, North Carolina: Sweet Roots Market – Redefining Community Grocery

Asheville, North Carolina, is no stranger to community-driven innovation, especially in its thriving local food scene. At the heart of that movement stands Sweet Roots Market, an independently owned grocery and café gaining serious attention not only on CompaniesByZipCode.com’s “Most Visible Brands” section but across local media, farmers’ networks, and foodie social circles alike. With a focus on farm-to-table freshness, sustainable sourcing, and neighborly service, Sweet Roots Market is redefining how a modern grocery store can support its community—and taste amazing doing it.

Why You Should Keep Reading

Looking for a place where the food is fresher, the smiles are real, and your dollar actively supports your community? Sweet Roots Market isn’t just a destination for local groceries—it’s a cornerstone of Asheville’s sustainable living ethos. Whether you’re a local foodie, new resident, or curious visitor, discover why this local gem is quickly becoming one of Asheville’s defining flavors.

Table of Contents

1. Introduction to Sweet Roots Market
2. Business Overview
   • Origins and Growth
   • Product and Service Offerings
   • What Makes Sweet Roots Different
3. Community Impact
   • Supporting Local Farmers
   • Giving Back Locally
4. Customer Experience
   • Testimonials and Reviews
   • Events and In-Store Experiences
5. Visual Gallery
6. Visit Sweet Roots Market
7. Discover More Local Gems

1. Introduction to Sweet Roots Market

Nestled in the heart of the River Arts District in Asheville, Sweet Roots Market is a community-focused business that offers more than just groceries; it provides a dining experience, a source for local artisan products, and a meet-up hub for those passionate about sustainable living. Since its opening in 2017, Sweet Roots has cultivated a loyal following with its blend of ethical sourcing, delicious offerings, and championship-level hospitality.

2. Business Overview

Origins and Growth

Co-owners and Asheville natives Jamie Delgado and Rosa Lin launched Sweet Roots Market with a mission to bridge the gap between local farmers and consumers. What started as a weekend produce stand quickly evolved into a full-scale grocery boutique and café with over 25 regional suppliers. Over the past seven years, Sweet Roots has been featured in publications such as Mountain Xpress, Edible Asheville, and even a recent spotlight on the “Farm to Shelf” series on Asheville Public Access.

Product and Service Offerings

Sweet Roots Market offers a mix of:

• Organic and local produce sourced within a 100-mile radius
• Fresh-baked goods, including vegan and gluten-free options
• Prepared foods and café menu featuring seasonal salads, artisan sandwiches, smoothies, and cold-pressed juices
• Pantry staples and sustainable household products
• Workshops and community events focused on nutrition, urban gardening, and sustainable cooking

Whether you’re popping in for a turmeric chai latte or to grab ingredients for dinner, Sweet Roots delights with options that are fresh, ethical, and beautifully curated.

What Makes Sweet Roots Different

Three things set Sweet Roots apart from the competition:

1. Hyper-Local Focus: Over 90% of suppliers are based in Western North Carolina.
2. Zero-Waste Initiatives: Composting stations, reusable packaging programs, and a partnership with local food recovery organizations.
3. In-House Culinary Team: All prepared foods are made onsite, using seasonal ingredients sourced directly from local farms.

3. Community Impact

Supporting Local Farmers

Sweet Roots partners with over two dozen growers and producers, offering them above-market compensation and consistent shelf space. In return, customers get access to real food with traceable origins. This model not only reduces food miles but helps regional agriculture thrive.

Farmer Lisa Konner from Blue Moon Organics shared, “Sweet Roots changed the game for us. Jamie and Rosa gave us a retail home and promoted our story. Now we can plant with confidence, knowing there’s a consistent buyer for our harvest.”

Giving Back Locally

Each month, Sweet Roots donates 5% of net profits to a rotating list of local nonprofits. Past beneficiaries have included the Asheville-Buncombe Food Policy Council, Youth Empowered Solutions (YES!), and the RiverLink urban conservation group.

They’ve also launched the Sweet Roots Community Fund, which provides access to discounted produce boxes for families in need—ensuring healthy food doesn’t become a luxury.

4. Customer Experience

Testimonials and Reviews

A quick look at Sweet Roots Market’s reviews on CompaniesByZipCode.com and Google highlights just how beloved this business is:

“The best kept secret in Asheville—though not for long! The produce is stellar, the staff is warm, and their house-made beet hummus is life-changing.” — Angela M., Google Review

“Sweet Roots is my reset button. I walk in stressed, I leave nourished. It’s more than shopping—it’s a moment of Zen in my day.” — Jackson W., CompaniesByZipCode.com

Events and In-Store Experiences

Regular events include:

• First Fridays Tasting Nights: Sample from local cheese, kombucha, or chocolate makers
• Cooking with the Seasons: Hands-on classes with their culinary team no matter your kitchen confidence
• Herbalist Hour: A bi-monthly gathering on integrative wellness topics in their cozy community room

All events are family-friendly and free or sliding scale, promoting inclusion and community connection.

5. Visual Gallery

*Storefront in Asheville’s River Arts District – Image courtesy of Sweet Roots Market*

*Locally-sourced kale, carrots, and heirloom tomatoes on display*

*A weekend cooking class teaching the art of fermentation*

(Note: All images are authorized by Sweet Roots Market)

6. Visit Sweet Roots Market

Location:
145 Haywood Rd, Asheville, NC 28806

Hours: Monday – Saturday | 8 a.m. – 8 p.m.

Website: www.sweetrootsavl.com

Find them on CompaniesByZipCode: Sweet Roots Market Listing

Shopping at Sweet Roots is not only a treat for your palate, but a powerful way to vote with your wallet. Stop by, say hi, and taste the love that goes into every product and plate.

7. Discover More Local Gems

Love what Sweet Roots is doing? Explore other sustainable, farm-forward businesses on CompaniesByZipCode.com. Our curated directory highlights the most visible and community-minded brands across zip codes like 28806, 28801, and beyond. With businesses like this, supporting local has never looked—or tasted—so good.

Whether you’re doing the weekly grocery run or hunting for the best avocado toast in Asheville, Sweet Roots Market proves that doing good and eating well can go hand in hand. Make your next grocery trip meaningful—shop local, eat fresh, support community resilience.

Visit CompaniesByZipCode.com to find more incredible local businesses near you.