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Why Everyone Is Moving to 78704: Austin’s Hippest Zip Code Is Redefining Urban Living

Why Everyone Is Moving to 78704: Austin’s Hippest Zip Code Is Redefining Urban Living

Real Estate Trends by Region: Exploring Zip Code 78704 in Austin, Texas

Table of Contents

1. Regional Overview: Welcome to 78704

Located just south of downtown Austin, Texas, zip code 78704 is a cultural epicenter encompassing neighborhoods like Zilker, Bouldin Creek, Travis Heights, and South Lamar. Only minutes from Lady Bird Lake and boasting walkability rare in sprawling Texas cities, 78704 offers a genuine urban living experience infused with nature, nightlife, and opportunity.

Austin itself has exploded in population over the past two years, with the metro area gaining over 150 new residents a day, many of whom are high-income tech workers relocating from California, New York, and increasingly, the Midwest. Laura Mirón, a local real estate agent, states, “78704 is where people land when they want location, lifestyle, and long-term value.”

2. Housing Trends: Prices, Inventory, and What’s Selling Fast

The 78704 housing market is tight and competitive. The median home price in this area has hit $860,000—a 9% year-over-year increase. Limited inventory continues to be a challenge, with homes averaging just 18 days on the market. Bidding wars are common for well-located properties under $1 million.

Luxury infill development is on the rise, with older bungalows being replaced by three-story architectural homes. Prices are projected to stabilize at the top tier of the local market.

3. Buyer/Renter Behavior: Who’s Moving to 78704 and Why?

Buyers and renters in 78704 include high-earning remote workers, lifestyle buyers, first-time investors, and creative professionals. Renters are reshaping the demographic, with average rents around $2,400 for a 1-bedroom. Many are opting for co-living or smaller multifamily spaces.

“I moved here from Brooklyn for a job at a startup,” says Jeanette R., a 32-year-old marketing manager. “Now I bike to work, live two blocks from a farmers’ market, and pay less rent than I did sharing a shoebox in NYC.”

4. Unique Local Influences on the Market

78704 sees increased demand due to its livability, offering access to nature, renovated architecture, and cultural institutions. Infrastructure upgrades like CapMetro’s Project Connect promise expanded transit routes throughout Central Austin.

5. Viral Angles & Pop Culture Connection

78704 has become an online phenomenon, with social media influencers showcasing local hotspots and celebrities moving into nearby neighborhoods. Streaming shows set in Austin and viral blog posts continue to draw curiosity and foot traffic toward 78704’s open houses.

6. Top 3 Neighborhoods to Watch in 78704

Bouldin Creek

With quiet streets and central location, Bouldin Creek offers a calmer vibe with homes starting around $900K.

Travis Heights

Known for historic homes and vibrant character, Travis Heights showcases dramatic price increases, attracting artists and professionals.

South Lamar (SoLa)

Perfect for investors or first-time homebuyers seeking condos or duplexes, SoLa is evolving into a nightlife destination with chef-driven restaurants.

7. Market Outlook: What’s Coming for This Hot Austin Zip Code?

Short-term, inventory will likely remain tight with prices holding steady. Long-term, 78704 is positioned for sustained appreciation due to its proximity to jobs, national visibility, and community-focused urban living.

8. Search Local Real Estate Experts and Companies

Looking to make your move in or around 78704? Search for companies and real estate professionals near you at CompaniesByZipCode.com to start your real estate journey in one of America’s most exciting zip codes.