Sales Manager Edit listing

**Location:** Remote with occasional visit to head office in South Jersey

**Employment Type:** Full time

**Reports to:** CEO

**Compensation:**Base salary plus performance bonus

OTE USD 150k/yr inc $80k-$90k base DOE

**Inside Sales Manager**

**Role Overview**

Our client is a residential fence, deck, and railing installation company operating across southern NJ, southeast PA, and northern DE. Founded over 45 years ago, they have established a solid regional footprint. They are a 4th generation local family business, looking to 5x top line by 2030.

In 2026, they completely overhauled the sales engine to run an aggressive, high-velocity "Base Package & Upsell" volume strategy. They dedicate 90% of their marketing budget to high-volume, price-driven ads to capture the market, drop the homeowner's guard with a bare-bones entry-level price, and then maximize margins via a structured, in-person upsell menu once trust is won.

Because of this pivot, lead flow and conversion rate has increased, but the current inside sales process is the primary bottleneck. Your mission is to step in, eliminate this bottleneck by building a world-class appointment-setting machine, and ultimately help scale the entire sales organization from the inside out.

**Key Responsibilities**

* Design, implement and optimise a high performing three tier sales process, from lead qualification through to outside sales handoff.
* Lead, coach and develop a team of setters and virtual assistants through daily huddles, call reviews, performance management and ongoing training.
* Own sales performance by tracking and improving key KPIs including speed to lead, booking rate, show rate, bid rate and close rate.
* Build and maintain scalable sales systems, SOPs, reporting and dashboards to ensure consistency, accountability and operational excellence.
* Recruit, onboard and develop new team members while optimising Go High Level, automation and AI tools to improve efficiency and maximise lead conversion.

**What Success Looks Like in the First 90 Days**

1. Develop and implement a scalable three tier sales process that is fully documented and consistently followed across the team.
2. Reduce lead response and appointment wait times, achieving same day or next day contact and reducing booking delays to under one week.
3. Improve sales performance by increasing close rates from 35% to 45%+, while implementing KPI tracking and dashboards for key metrics including speed to lead, show rate, bid rate and close rate.
4. Build a high performing sales function through daily huddles, pipeline reviews, performance coaching and the development of the existing team, while identifying future hiring needs.

**Candidate Requirements**

* Proven experience managing an inside sales, setter or SDR team, ideally in home services, contracting or another high ticket, appointment based sales environment.
* A track record of building or significantly improving a speed to lead and setter process, not just running one that already exists.
* Comfortable managing a distributed team, including VA based staff, alongside future US based hires, with clear written communication habits and a regular check in rhythm.
* Confident with CRM systems, call recording and reporting. Go High Level experience is a strong plus.
* Comfortable using or introducing AI tools for call scoring, transcription or lead scoring.
* Strong coaching skills: able to listen to a call and give specific, actionable feedback, and to track that feedback over time.
* Data literate: able to build and read trackers and dashboards without heavy reliance on others.
* Based in the US and able to work Eastern hours, including evening coverage with occasional office visits to South Jersey
* High energy and resilient. Comfortable holding a brand new team accountable to a standard that does not yet exist today.