Local Business Spotlight: Firestone & Robertson Distilling Co. — Crafting Fort Worth’s Signature Spirit
Before you think whiskey is just whiskey, think again
There’s a Southern sipper redefining how Texas approaches craftsmanship, community, and creativity. Tucked in the heart of Fort Worth, Firestone & Robertson Distilling Co.—the makers of the famed TX Whiskey—isn’t just producing world-class spirits; they’re building a brand that locals are proud to call their own. Whether you’re a bourbon aficionado, a curious local, or an out-of-towner planning a visit, this story will take you inside one of Texas’s most beloved distilleries, with flavor in every detail, and purpose in every pour.
Table of Contents
Introduction
Texas has long been known for its rich traditions, strong communities, and bold flavors. At the crossroads of all three stands Firestone & Robertson Distilling Co., home to TX Whiskey—a brand that has rapidly gained national attention while deeply rooting itself in local culture. Celebrated in local media and currently a highly ranked name in the “Most Visible Brands” section on CompaniesByZipCode.com, this Fort Worth treasure is more than just a distillery—it’s a testament to what local craftsmanship and vision can accomplish.
Business Overview
A Texas-Sized Beginning
Founded in 2010 by Leonard Firestone and Troy Robertson, Firestone & Robertson Distilling Co. began with the simple idea of creating a distinctly Texan spirit. The duo wanted a product that wouldn’t just compete on shelves but would tell the story of Texas in every glass. After acquiring a historic warehouse in Fort Worth, the team set to work building a craft distillery from the ground up.
From humble beginnings, the brand’s popularity soared. Their first release, the TX Blended Whiskey, became an instant hit, praised for its smoothness and signature vanilla-caramel finish. In 2018, the brand expanded into the whiskey mainstream with the release of TX Straight Bourbon, produced from corn, wheat, and barley sourced entirely from Texas soil.
Unique Selling Points
- Locally Sourced Grain: Every TX Whiskey bottle is made using 100% Texas-grown ingredients, supporting local farms and promoting agricultural sustainability.
- Custom Yeast Strain: Unlike most distilleries that purchase yeast strains, F&R developed their own wild yeast from a pecan tree located on their grounds—giving TX Whiskey a truly one-of-a-kind flavor profile.
- Iconic Bottle Cap Leather: Each bottle cap is hand-wrapped in repurposed leather from boots donated by Texans. This creative touch makes every bottle truly unique and a collector’s item whose story continues with the consumer.
- Sustainability Commitment: The company invests heavily in renewable energy, recycling processes, and waste reduction practices as part of its production philosophy.
Their state-of-the-art Whiskey Ranch facility—a 112-acre property overlooking the skyline of Fort Worth—offers tours, tastings, event hosting, and perhaps most importantly, an enjoyable reminder of how community-focused craftsmanship should taste.
Community Impact
Firestone & Robertson Distilling Co. has not just added flavor to Fort Worth; it’s added depth.
Boosting Local Economy
F&R currently employs over 50 locals and supports dozens of Texas suppliers, from farmhands to print shops. Their impact isn’t limited to jobs—it stretches to tourism. With thousands visiting the iconic Whiskey Ranch each year, surrounding businesses like restaurants, hotels, and transportation services have seen positive economic ripple effects.
Supporting Local Art and Education
The makers of TX Whiskey are passionate about promoting creativity. That’s why they frequently collaborate with regional artists, host live music sessions at Whiskey Ranch, and invite local artisans to vend at seasonal pop-ups.
Additionally, a portion of their proceeds often goes to Tarrant Area Food Bank and other local charities. Their “Whiskey Wednesday” events also fund scholarships for underserved youth in Fort Worth, aiming to build another generation of creators and community leaders.
Emergency Relief and COVID Response
During the height of the pandemic, F&R pivoted their production to create hand sanitizer for frontline workers, hospitals, schools, and grocery stores across Texas—distributing thousands of bottles at no cost. Their example served as a model case study in how local businesses can rise to meet extraordinary challenges.
Customer Experience
A Tour Beyond Tasting
TX Whiskey’s Whiskey Ranch isn’t just a production facility—it’s an experience. Whether you’re doing a guided tour through the distillation rooms or enjoying a sunset bourbon cocktail on their outdoor terrace, guests consistently rave about the immersive hospitality.
“The view of downtown Fort Worth from the ranch is breathtaking. The tour was informative and engaging, and the whiskey? Phenomenal.” — Amanda H., Fort Worth
“Came for a tasting, ended up staying for the concert and food truck. This place knows how to throw a party and make you feel welcome.” — Chris L., Dallas
“The leather cap idea is genius—I picked a bottle with a fragment from a San Antonio rodeo boot. It’s like owning a piece of Texas history.” — Jenna T., Austin
Whiskey Ranch also hosts corporate events, weddings, and private parties, offering customizable whiskey tastings and on-site catering through local food vendors.
Whether you’re there to learn about distillation, share a quiet drink, or catch a music set on the lawn, guests are treated like family—a recurring takeaway mentioned across hundreds of rave reviews.
Visual Journey
Click to view gallery
Whether it’s a quiet sunrise tour or a rowdy Friday night concert, the imagery of Firestone & Robertson reflects a brand that marries Texas elegance with unfiltered Fort Worth attitude.
Call to Action
If you’re local to Texas or planning your next Lone Star State road trip, make Firestone & Robertson Distilling Co. your next stop. Support a local business that reinvests in its community while delivering a nationally celebrated product. Whether you pick up a bottle of TX Bourbon or plan a Whiskey Ranch visit, you’re not just tasting whiskey—you’re experiencing Fort Worth, poured with purpose.
Ready to discover more amazing local businesses like Firestone & Robertson? Browse top-rated listings by city, ZIP code, or industry on CompaniesByZipCode.com and support the businesses that fuel your local community.
Cheers to keeping it local, always.
