A recent viral video featuring The Art of Books’ “Midnight Poetry Slam” drew thousands of views in just 48 hours on Instagram. Comments flooded in—ranging from emotional appreciation to nostalgic memories. People weren’t just reacting to a bookstore’s event; they were connecting to a larger narrative. In an age dominated by digital convenience and giant online retailers, why are locals and visitors alike flocking to this independent, brick-and-mortar literary haven? This story reveals what makes The Art of Books a striking example of community-driven business done right.
When it comes to spotlighting standout local businesses, we at CompaniesByZipCode.com look for community leaders that go beyond simple commerce, creating meaningful relationships and experiences that resonate. The Art of Books, located at 12 College St., Asheville, NC, is exactly that kind of business. Whether you’re a bibliophile searching for your next great novel, a traveler looking for a cultural pulse point, or a local seeking creative engagement, this independent bookstore offers more than just pages and covers—it offers a sense of place and purpose.
With escalating rents and rising operational costs putting pressure on independent booksellers across the country, The Art of Books stands tall, fueled by strong community ties, innovation, and an unwavering commitment to storytelling.
Founded in 2018 by former English professor and Asheville native, Clara Weston, The Art of Books began as a quaint, 300-square-foot pop-up shop inside a converted airstream trailer. Clara’s vision? To reconnect people with the tactile joy of reading in a cozy, welcoming setting. Fast forward to today, the store occupies a warm, artfully decorated 2,000-square-foot space that integrates artistic flair with literary wonder.
The unique fusion of books, art, and community programming makes The Art of Books not just a store—but a multi-sensory experience.
It’s impossible to talk about The Art of Books without diving into its impact on Asheville’s cultural and economic landscape. More than just a vendor of books, it is a nucleus for community-building.
Since its inception, Clara and her team have supported over 200 local authors and artists through consignment sales, gallery showings, and interactive readings. Their monthly “Meet the Author” evenings have become vital platforms for exposure.
By employing a staff of ten full-time and part-time workers, sourcing from over 30 local vendors, and driving foot traffic to adjacent businesses, The Art of Books serves as a small-business engine in downtown Asheville.
As Clara puts it, “A bookstore should be more than a building. It should be a breathing extension of the people it serves.”
There’s an intangible magic that customers feel the moment they walk into The Art of Books. The handwritten recommendation cards tucked into shelves, the live cello music during Saturday readings, the scent of fresh coffee, and Clara’s golden retriever, Poe, who cheerfully greets visitors—all create a lasting impression.
“It’s the first place my 8-year-old daughter ran to after school when she finished her first diary. Clara helped her find a special notebook, and now my daughter writes every day.” – Samantha T., Asheville local
“Not only did I find a rare edition of Sula by Toni Morrison—I attended a poetry night that moved me to tears. I’ve lived in cities all over the northeast, and this is easily my favorite bookstore.” – Julian M., traveling writer
“The magic of The Art of Books is that it respects the intelligence and emotional desires of its customers. You feel seen.” – Danika R., high school teacher
A recent Google review states it best:
“If heaven has a bookstore, it looks and feels like The Art of Books.”
With a consistent 4.9-star rating out of over 800 reviews, it’s clear that the community has spoken.
If you’re in or near Asheville, NC (zip code 28801), carve out time to visit The Art of Books at 12 College St. You won’t just be shopping for a book—you’ll be supporting a business that lifts the entire community.
Don’t live nearby? You can still get your hands on one of their curated subscription boxes, available for shipment across the U.S. Find more details on their website or through their listing at CompaniesByZipCode.com.
Stay tuned for next week’s Local Business Spotlight, where we’ll feature an up-and-coming artisan bakery making waves in Portland, Oregon.