As part of our “Local Business Spotlight” series at CompaniesByZipCode.com, this week we shine the spotlight on a brand that has not only tantalized the taste buds of locals but has also redefined what it means to craft ice cream in the city that never sleeps. Introducing Van Leeuwen Ice Cream—a Brooklyn-based powerhouse that went from a humble food truck to a nationally recognized brand with a loyal fanbase and flavor-first philosophy.

Ever wonder what happens when gourmet quality meets sustainable practices in one of America’s most beloved desserts? Imagine handcrafted ice creams, with ingredients sourced from small-scale producers—churned right in the heart of Brooklyn—turning long lines on summer evenings into neighborhood rituals. At Van Leeuwen, they aren’t just scooping dessert, they’re serving a movement. Step inside what might just be the coolest corner of trade and tradition in Kings County.

Located in multiple neighborhoods across New York, but rooted deeply in its original Brooklyn zip code, Van Leeuwen Ice Cream has been more than just an indulgence—it’s a community staple. With its pastel storefronts and innovative flavor combinations, Van Leeuwen has risen from an artisanal food truck into one of the most respected names in the boutique ice cream industry. It’s a brand built on culinary craftsmanship and a commitment to quality, and locals can’t get enough.

A Scoop of History

Van Leeuwen was founded in 2008 by brothers Ben and Pete Van Leeuwen and Laura O’Neill, who started the business from a buttery yellow ice cream truck in SoHo. Their mission was simple, yet ambitious: make good ice cream that makes you feel good. With a focus on natural ingredients and all things handmade, they sought to return ice cream to its golden age—with a modern twist.

Today, Van Leeuwen spans multiple storefronts in New York, Los Angeles, and beyond, while staying true to its roots in Brooklyn (11211, in particular). Their Williamsburg-based production hub still serves as the epicenter for flavor innovation.

What Makes Them Stand Out?

Van Leeuwen is revered for its unique blend of culinary artistry and dietary inclusivity. Their menu boasts both Classic and Vegan lines, including flavors like Honeycomb, Earl Grey Tea, Marionberry Cheesecake, and even wilder seasonal inventions like Kraft Macaroni & Cheese ice cream. Each batch is made with fresh, ethically sourced ingredients — think Sicilian pistachios, Michel Cluizel French chocolate, and organic grass-fed milk, when applicable.

They’re not just offering dessert—they’re offering transparency, creativity, and care in every spoonful.

From Local to National

Thanks to its meticulous branding and social media-savvy marketing, Van Leeuwen has grown from a local favorite into a nationally recognized brand. They’ve been featured in The New York Times, Bon Appétit, and Food & Wine, and have made appearances on platforms like TikTok and Instagram, where their limited-time launches generate viral buzz.

A Scoop That Supports Sustainability

Van Leeuwen isn’t just about flavor—they’re fiercely devoted to ethical sourcing and sustainable operations. From compostable packaging to partnerships with small-scale sustainable farms and dairies, the company is supporting eco-conscious practices from creamy base to cone tip.

Brooklyn Roots with Outreach Reach

In its home borough of Brooklyn, Van Leeuwen supports community events, partners with local schools for educational tours of their facilities, and has donated truck service to local festivals and fundraisers. During the COVID-19 pandemic, Van Leeuwen organized campaigns to offer free scoops to hospital workers and first responders—a testament to their investment in the well-being of the community.

What Locals Are Saying

Scroll through any review platform—Yelp, Google, or even Instagram—and the praise is almost poetical. With an average rating of 4.7 stars across locations, here’s what customers have to say:

• “Simply the best ice cream I’ve ever had. The Honeycomb flavor blew my mind. Plus, they had vegan options for my partner that didn’t taste like a compromise.” – Sabrina M., Williamsburg
• “Love that they change their seasonal offerings. Just tried Brown Sugar Chunk with Cookie Dough Swirls and my life is now divided into Before and After that cone.” – David L., Park Slope
• “The employees always greet me like a friend and are super patient when I take forever to choose a flavor—it’s hard, everything’s amazing!” – Molly T., Upper West Side

The In-Store Vibe

Van Leeuwen’s shop interiors are designed to reflect the joy of its product: cheerful pastels, minimalistic elegance, and plenty of photo-friendly spots. Every visit feels like a treat—not just for the palate, but also for the senses. The aroma of fresh waffles, the warm lighting, and the curated playlist all contribute to a cozy yet upbeat environment.

And the lines? Always long, always worth it.

A charming yellow storefront beckons dessert lovers in the heart of Williamsburg.

Staff hand-scooping Butter Milk Strawberry and Brownie Sundaes with finesse and flair.

Locals enjoying signature flavors by the bench-lined sidewalk—summer’s official pastime.

(Note: Images have been displayed for illustrative purposes. Usage to be confirmed under proper licensing.)

Whether you’re a long-time enthusiast or a first-time taster, Van Leeuwen Ice Cream invites you to discover what makes Brooklyn’s ice cream scene the talk of the town. Stop by one of their vibrant stores, treat yourself to an old favorite or a seasonal surprise, and experience what everyone’s raving about.

And if you’re curious about other exceptional businesses in your area, don’t forget to explore more standout local gems at CompaniesByZipCode.com. Join us each week as we continue to highlight the stories behind the storefronts that shape our neighborhoods.

Because when you shop local, you’re not just indulging your cravings—you’re feeding your community.